Cosmetic Regulations in China

Cosmetic Regulations in China China is the largest market in the world with potential consumers. There are many foreign cosmetic products available in the market and for foreign brands to enter the Chinese market it is vital to know about the cosmetic regulations.  China food and drug administration requires skincare and cosmetics firms to submit to…

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Influencer Marketing In Thailand

Influencer Marketing Thailand is one of the most promising emerging markets in Asia. The country is developing immensely due to the booming industries such as tourism and retail.  Nowadays, Thai businesses have been quick to adopt social media not only to promote and advertise their services but also as an element of business marketing strategies…

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Skincare Product Trends in Malaysia

With the growth of young consumers and disposable income, Malaysia skincare market is growing yearly.  Skincare product trends in Malaysia are being noticed by the market players and able to come up with a product that suits the demand in the market. Skincare is the one of the most significantly used beauty and personal care…

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Malaysia Skincare Market

MALAYSIA MARKET Malaysia skincare market is growing yearly due to the growing young users, increasing disposable income and new facial care trends in the market. According to Mintel research, in 2014 the market size of the cosmetic stood at MYR 1.57 Billion (USD 481 Million) and expected to reach MYR 2.73 Billion (USD 722 Million)…

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Cosmetic Packaging Matters

Cosmetic Packaging Matters In cosmetic business, it important for an entrepreneur to know “What makes end-users pick one product over another? There are many factors that play big roles such as product quality, a brand loyalty, and an appealing price but packaging also play a vital role especially for new brands trying to penetrate into…

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cosmetic labeling symbols

Cosmetic Labeling Symbols

There are so many symbols on products which look familiar to you when buying the product. Sometimes we call it “cosmetic labeling symbols”.  But do you have any idea what they mean? There are so many it can be confusing, but many of them convey very important information.  Some are on inner packaging (the product…

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cosmetic product colours

Cosmetic Product Colours

Colour is one of the most important components for attracting customers and selecting the suitable cosmetic product colours that represents the purpose of the product and brand. Colour has the power to trigger feelings and thoughts in the mind of customer—whether positive or negative.  The colour pattern of a package can induce emotions and attitudes…

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Skincare business expansion

Skincare Business Expansion

Skincare business expansion to  new market can be your opportunity to grow your business and capture new customers to boost your sales. Successful business expansion relies on understanding of insight of new market and customer behaviour in related decision making, language preferrance and purchasing mode. There are several factors such as business etiquette, culture, government…

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Product story

Product Story

Your skincare product’s active ingredients and benefits can help to create brand value with product story as another method of marketing your product. When we market any product to customers we often use a persuasive tone to convince by describing the features and benefits. We try hard to give customers reasons to choose, forgetting that most…

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social media marketing

Social Media Marketing

 Social media marketing is a form of online marketing  to gain traffic or attention by creating and sharing you content on social media networks in order to achieve your marketing and branding goals.  Social media marketing includes activities like posting text and image updates, videos that drives audience engagement, and also able to link  as well…

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