Cosmetic Packaging Matters
In cosmetic business, it important for an entrepreneur to know “What makes end-users pick one product over another? There are many factors that play big roles such as product quality, a brand loyalty, and an appealing price but packaging also play a vital role especially for new brands trying to penetrate into a saturated beauty market. Quality product with attractive packaging and an eye-catching design can be a game changer for cosmetic. Consumers often develop an emotional connection to specific brands. Happy customers spread the brand to friends and family, growing a business’s consumer pool.
Ways Product Packaging Influences Consumer Decisions
An Effective Logo.
Since the consumers have a tendency to attach their emotions to particular brands. This also applies to brand logo. An effective and attractive logo will imprint in the customers' mind that can easily create the positive connections, memories and feelings towards the brand logo then ideally this will help business build long-term relationships with consumers.
Attention to Package Coloring.
Nowadays, we see with our naked eyes that one of the fastest ways to catch a consumer’s attention and boost brand awareness is with colour. Colour plays an immense role in influencing customer purchases. Your packaging colours reflect brand identity and audience that you are targeting.
Clear and Eye-catching Design.
Font choice is another significant aspect of design. Though color is used for appealing the consumers in, text lets consumers know the benefits of a particular product. If the words are too difficult to read, or if the text isn't streamlined for quick scanning, customers are likely to become frustrated and move on to a different product. According to some articles, customers take seven seconds – on average – to judge whether or not they want to buy a product. Making the packaging easily readable is vital.