Social media marketing is a form of online marketing to gain traffic or attention by creating and sharing you content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos that drives audience engagement, and also able to link as well as paid social media advertising.
Social media marketing is a effective medium for any business size to reach your future expectations and customers. in this era, social media is not just used for your leisure actitivites or update, brand owners use social media platform to interacts with customers and if you're not speaking directly to your customers through social platforms like Facebook, Twitter, Instagram and etc... you're missing out! Great marketing on social media that can bring remarkable success to your business.
According to news in Bangkok Post on 24 May 2017 mentioned that Thailand remains in the top 10 worldwide for social media statistics on network usage and consumer adoption growth in 2017. Social networking has been a tremendous impact on people and brand owners in Thailand and become an important business tool for marketing to become successful business in the market. According statistic mentioned in Bangkok Post, social media users in Thailand on Facebook, Instagram and Twitter were rising to 47 million, 11 million and 9 million respectively. Bangkok city remains the world's biggest city for Facebook users in 2017 with 27 million users. In Thailand almost every business owners has their own social media accounts to reach their audience in instant speed of internet technology. Since they are millions of social media users in Thailand it is more efficient to market your skincare products with interesting and appropriate marketing plan and strategies.
Social Media Marketing Tips
Ready to get started with marketing on social media? You can be successful in building your brand by executing appropriate social media marketing plan and going through following some tips will guide you in creating a marketing plan for your skincare product.
- Start planning
Building a marketing plan is essential to achieve your business’s goals. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. Following some questions to be considered when creating your social media marketing goals:
- What are you want to achieve through social media marketing?
- Who is your target audience for your skincare product?
- Where would your target audience hang out and how would they use social media?
- What are other businesses in your industry doing to drive engagement on social media?
- What message do you want to send to your audience?
- Create social media content
Create social media contents according to your objectives of marketing such as click to website, brandawareness, education and etc... Make sure you post regularly and offer truly valuable and interesting information that your target customers will find helpful and useful. The contents that you share can include images, videos, infographics, how-to guides and more to gain attention from your target customers.
- A Consistent Brand Image
Using social media for marketing enables your business to spread your brand image through different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
- Content Promotion through social media
Social media is a perfect channel for sharing your website and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
- Sharing links
Social media can share your own unique, original content from website to gain followers and fans. It’s also an opportunity to share outside articles which provide great, valuable information for your target audience to enjoy. This also improves trust and reliability, and you may even get some links in return.
- Eye on competitors
It’s always important to observe competitors because they can provide valuable data and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better way.
- Google analytics to see social media marketing performance
Google Analytics can be used as a tool that will help you measure your social media marketing techniques and helps to determine which strategies are better off left. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
Social Media Marketing Benefits
Social media marketing can help you to achieve your marketing goals, such as:
- Increasing website traffic
- Raising brand awareness
- Save marketing cost
- Creating a brand identity and positive brand association
- Creating your loyal customer
- Improving communication and interaction with key audiences